City of Camrose Commercial Study

Objective: The City of Camrose is a growing and diverse community within one hour drive of Edmonton. The retail commercial is strong and attracts visitors from a wide trade area east towards the Saskatchewan border. The goal was to harness the strengths to enhance the Downtown and work in coordination with other shopping areas to create a coherent competitive yet complementary retail offering. Services focused in on how the Downtown and the West End Power Centres were co-dependent upon each other for survival. Action items were developed based on retention of that draw as well as nurturing other commercial niches to extend that reach.

Research: Cell phone visitation analysis, Competitive audit, Consumer insights, Consumer survey, Research and engagement, Cross shopping visitation analysis, Customer journey planning, Demand analysis, Target profile and segmentation, Trade area delineation, Trends forecasting, Population forecasts.

Outcomes: Business district visioning and strategic planning, Commercial investment attraction, Main street and downtown revitalization, Metrics and key success indicators, Mixed use strategy, Leasing strategies.