First Canadian Place, Toronto

Objective:
Review the visitation profile of various target markets in First Canadian Place and develop corresponding marketing and tenant mix recommendations.

Research:
Competitive audit, Consumer insights, Consumer survey, Research and engagement, Cross shopping visitation analysis, Customer journey mapping, Target profile and segmentation, Traffic flow analysis.

Outcomes: Commercial investment attraction, Expansion strategies, Leasing strategies, Location and site selection, Tenant mix and retail block planning.