Victoria Square, Montreal

Objective:
Review the visitation profile of various target markets at the office building at Victoria Square and develop corresponding marketing and tenant mix recommendations based on changes to the neighbourhood, office leasing, and transit connections.

Research:
Competitive audit, Consumer insights, Consumer survey, Research and engagement, Cross shopping visitation analysis, Customer journey mapping, Target profile and segmentation, Traffic flow analysis.

Outcomes:
Commercial investment attraction, Expansion strategies, Leasing strategies, Location and site selection, Tenant mix and retail block planning.